Friday, August 28, 2009

The Healthy Value of Health Club Membership

Some people get it right away and other come to know it.  Some people desire it and search for the way to get it.  Some people look into the future and see the benefits and others look back to the past and say what would be different today if I had it back then.


What is it? It is the power and wonderful feeling of exercise in an environment that it encouraging, challenging, exciting and rewarding.  We all need to move and many times today it seems the basic problem is the lack of movement in our lives.  Using all the conveniences around us today the simplest act of walking is pushed aside by the need to get somewhere quicker and faster than we did the previous day.


Prioritizing our weekly appointments with ourselves or even better with friends at Universal is a perfect way to fight the easy ones; lack of energy, no time for me, and stress reduction.   More importantly the big ones are combated in your workout time.  Heart disease is now responsible for 27% of the deaths in the U.S., Diabetes and High cholesterol is responsible for stealing the health of hundreds of thousands of members of our community.  Arthritis suffers find relief from the pain by participation in regular movement, whether that is on land or in the warm smoothing therapy pool. How about reducing the chance of developing Alzheimer’s disease by 40% due to exercising just 15 minutes at day three times per week?  The basic fact is that exercise is key to a healthy and better lifestyle.  Without our health nothing else will matter much.


All this translate in to higher costs for health care for both you and the employers out there that are finding it harder and harder to keep this benefit viable in your employment package.


The good news is that we can all do something about this, by exercising regularly and inviting our friends and family to join us we can make a difference.   The latest statistics* state that exercise reduces heart disease by 27 to 41%.


When we take all this in to account what is the value of membership in a health club.  The cost of membership is a likely a tenth of your health care cost, less than many other things we spend money on like dining out ( likely eating less healthy than needed).  We will put forth month hundreds of dollars to drive a car that is much more than we need, but sometimes struggle with justifying the cost of our gym membership.  Honestly, if you don’t use it on a regular basis your thinking is understandable.  So why not step back in the ring get yourself a new workout program, try something new at the club so that you can identify that combination that will bring you lifelong success and avoiding the pain that will come as a result of inactivity.







Number of deaths: 2,448,017

Death rate: 825.9 deaths per 100,000 population

Life expectancy: 77.8 years

Infant Mortality rate: 6.87 deaths per 1,000 live births

Number of deaths for leading causes of death:

Heart disease: 652,091

Cancer: 559,312

Stroke (cerebrovascular diseases): 143,579

Chronic lower respiratory diseases: 130,933

Accidents (unintentional injuries): 117,809

Diabetes: 75,119

Alzheimer's disease: 71,599

Influenza/Pneumonia: 63,001

Nephritis, nephrotic syndrome, and nephrosis: 43,901

Septicemia: 34,136


Source: Deaths: Final Data for 2005, Tables C, 7, 30 PDF 808 KB


*In a recent article published in Circulation: Journal of the American Heart Association, researchers from Harvard Medical School released data from the 10-year Women's Health Study that showed moderate exercise reduced the risk of heart disease by 27 percent to 41 percent. The study was performed on 27,055 participants, all of whom were women working in health care who, between 1995 and 1999, were free of either cancer or any evidence of heart disease. During the 10 years, 979 of the women developed heart problems. Of these, 253 had an acute heart attack, 398 had angioplasties and 219 were treated with coronary artery bypass surgery.



Friday, August 29, 2008

Sales Role In Retention

Your sales staff is the pivot point in the long term member formula. Your reception may be the first impression, but the stage is set up by your sales team. Coaching your sales staff to delivery a proper needs analysis is key. This gives the member the proper induction presentation based on what they desire. Additionally, if this process is properly recorded it can be used in the future to track success and used to build rapport with your fitness team.
it often occurs that a salesperson gets in a routine with his presentations and the result is a depersonalized interview with the prospect. Forcing a prepared needs analysis will insure that each prospect will feel that you are interested in them. When we talk about how can sales effect retention it starts with letting the new member know at the first interaction that we care about them and will not treat them impersonally.

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Sunday, August 24, 2008

Can You Market For Great Retention

Would you go to a play without knowing what is to be going on? Would you spend the money without knowing that you "should" enjoy it and love the experience? It is likely we go there to experience the thrill of our emotions and to get a release from the world that engulfs us everyday.

It is important that you set out all your marketing for everyone to know what you are about and what you are going to deliver to them. Hey guest passes are dangerous you may allow someone to see who you are but not what you are. Ensure that your marketing includes a statement of what you are planning to deliver and how you are going to do that. We regularly mention our guarantee, our fitness coaches, and our group fitness commitment. People know when they enter our club that they want details on specific items that we promote. We differenciate our service. We stand for their success and we show we have a plan to deliver the outcome they desire.

For additional details please contact us at 717-490-8063

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Saturday, August 23, 2008

Thought On Retention In USA

Many times I wonder why we have a problem with keeping our members. I have been to tens of clubs in the last year, most of the time I see beautiful clubs that are designed to cater to 20% of the American market. They succeed at getting less than designed, and keep churning
through all the others. Hard fact to face but it seems that sometime we need to shallow the
medicine needed to cure the issue. There is hope, and amazingly it is so glorious it's hard to believe. If u are successful now then plan to be even more amazed. The growth of your business and cashflow will be tremendous. Get set to go and hang on!

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Forks washington on Olympic peninsula Seattle trip with andy.
Yesterday we hiked the merryman trail to see a waterfall and found the huge trees amazing.
Reading 1 peter 2.
Living stones: God created us all be living stones to be part of the living church. We are called to base this project on the cornerstone of Christ and follow the blueprint of the Word of God.
Today we are going to head to the hoh rainforest to see the old growth forests and do a little hiking. Then it's back to Seattle for lodging. Think we need to go to my rainier yet to complete the must sees.

Geolocate this post

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Spent the day traveling on the west side of the Olympia park. Climbed on sea stacks and hiked in the rainforest. Short hikes today due to the long ride we had back to Seattle. Beautiful scenery was every where. God make a beautiful world, so sinful that we don't appreciate it every day we live I'm it. Can we even start to imagine the glory that is Heaven.

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