Tuesday, November 27, 2007
Pretty negative thinking, but my challenge to you is to contact ALL your member regularly, heck, plan it out and do it all the time. By keeping in contact from day one you assume the responsibility of ownership of that member's business. Engage them, get them involved in your club and earn their business for life.
Find a way to track the member's visits to your club and when you see a break from a habit, give them a call and show you care.
We are in the people business and we need to take the lead to ensure they get more than they expect.
Good Luck and Stay Focused on that member.... they are our business.
Tuesday, November 6, 2007
What is our goal?
By making the effort to market to all members of our society we can increase our market share tenfold.
At our club, we realized that we haven't been checking on the exercise prescriptions that are being issued to our members. We like many others have mistakenly figured we taught them how to do it correctly that the Fitness coaches would be using their skills to execute it properly. In about 5 minutes and with ten quick reviews we realized that we would need to check their work on a regular basis. We had a coach write "whatever you enjoy" under the cardio section. This was a new member with very little experience and likely they didn't know what they "liked"at this point in their journey at our club. As owner/managers of our clubs we are responsible to make sure that all members become long term clients of our facility.
My personal experience has lead me to realize that if we don't check it, there is no reason to install it. Make sure you are getting regular looks at your systems and set up procedures so that you can see any changes in what you expect to be occurring. My best example would be to run your systems like you drive a car; you need to make small adjustments in speed, steering, and monitor your dashboard regularly to make sure that you stay the course.