Do you feel the pain of low retention?

Do you feel the pain?

Sometimes it really takes a major amount of hurt to make us react to the problem. In most clubs in the United States and especially the world sales are still coming easily, with clubs signing enough contracts to pay the bills and enjoy life. What happens when the stream of prospects starts to decline and the front end of your business starts to suffer? Do you act or react in your business?

It is time to prevent the problem before it happens. Let’s first change the way that we look at the club business and start to ensure that our sales turn into long term clients. So many times our business model looks like a tube with as many members falling out the bottom as we are signing into the top. We need to change the shape of the tube and let it form a funnel with a differencing marketing plan and very few clients falling out of the bottom.

Do you look at your total membership number every month? A simple calculation of the number of accounts billed this month plus the number of new sales minus the cancellations should be accounted for every month. Keep this number handy and monitor to ensure that we are growing every month striving to reach our calculate goal membership number.

How nice the thought to become a club with a large membership that stays for years.

Good Luck,

Tom