What is our Mission in the US Fitness Market?

What is our goal?

Are we interested in achieving a difference in our human society? We need to focus on the goal of teaching the non exercising members of our individual communities to start to move. Yes, if we could only get them to move every day. On a recent trip to Russia the sights included the lack of major obesity in the culture. With a culture of very few gym members it seems that the lack of overeating and the continual need to walk to events equals a more fit build and with the elimination of the alcohol and smoking would be a great recipe for healthy living.

Many measures of our society in America we take for granted the gift of fairly clean air, a government that is working to eliminate or at least reduce smoking in the country, and ready available healthy fruits and vegetables. Our children will enjoy a healthier life for our efforts.

If we could only make a difference in the way people look at themselves and we take the lead in our clubs to make sure that all people are welcome to enjoy the benefits we offer. The days of only fit people belonging to clubs need to end. Fit Folks cannot be the only people that get the need for what we offer. We need to structure our marketing to be more welcome to the mass of people that fear joining because they would not fit in.

By making the effort to market to all members of our society we can increase our market share tenfold.

Tom