Tuesday, November 6, 2007

Retention: Focus on the Result

Have you thought lately about the systems you have in your club? Have you checked the systems to make sure that they are getting you the correct result?
At our club, we realized that we haven't been checking on the exercise prescriptions that are being issued to our members. We like many others have mistakenly figured we taught them how to do it correctly that the Fitness coaches would be using their skills to execute it properly. In about 5 minutes and with ten quick reviews we realized that we would need to check their work on a regular basis. We had a coach write "whatever you enjoy" under the cardio section. This was a new member with very little experience and likely they didn't know what they "liked"at this point in their journey at our club. As owner/managers of our clubs we are responsible to make sure that all members become long term clients of our facility.
My personal experience has lead me to realize that if we don't check it, there is no reason to install it. Make sure you are getting regular looks at your systems and set up procedures so that you can see any changes in what you expect to be occurring. My best example would be to run your systems like you drive a car; you need to make small adjustments in speed, steering, and monitor your dashboard regularly to make sure that you stay the course.

2 comments:

Anonymous said...

I agree 100%. In my position I have many systems put into place but without regular monitoring they "disappeared." Frequent monitoring serves as a great reminder to everyone involved that there is a system in place for a reason. This checks & balances idea has become a big part of my daily workload.

Improving Health Club Retention; Fitness Club Consultant said...

you are truly ahead of the curve and i offer my biggest compliment to you to continue the excellent pathway you have set up in your club.